Once upon a time……

Storytelling is the oldest way to deliver a message or to explain the world.

Ancient peoples used storytelling. You’re using storytelling for yourself and your business..Storytelling is the single most powerful business skill for the next decade.

Everybody loves stories —stories that are informative, delightful, surprising and engaging. With my 2 decades of experience as communication consultant, I use the science behind the art of storytelling to effectively communicate organisations objectives with multiple stakeholders and also curate #Scribes&StoryTellers

“It’s funny how people get curious when I tell them I am a storyteller. I have to show them my Twitter handle (@tweetsanup) and business card, which mention this credential. I can talk ad nauseam, put across a point through a tale and sell an idea. That’s the kind of storyteller I am.

Storytelling can be in various forms and also different mediums.

Participating in the “Share your stories” workshop by Vergine Gulbenkian, the UK-based storyteller, at The British Council, I was exposed to traditional stories and how to explore different styles of storytelling through a range of exercises.

At the workshop Vergine shared how as a child, she had heard stories from her Armenian grandparents, who fled Turkey due to genocide and how to enjoy the stories which led her interest in performance to reciting poetry and then drama. Vergine focussed on communication through performance and how to develop work for different audiences.

As reported by Neeraja Murthy in The Hindu, Vergine saw a film on Mahabharata and the richness of stories made her hungry for more. Quoting her from the article “The beauty of a story is that it works on a subconscious level and that is why I can’t stand when people interpret, analyse or tell morals in it. It needs to be left open and works like magic which is why it is important especially for children.”

When I tell a story, I respond to the audience every moment and we are co-creating because we are alive to the moment.”

Confessing that it is not easy to make a living out of storytelling Vergine is quite intrigued by the modern day business Story Tellers from India, as she feels Stories connect to one’s soul emotionally and make even the mundane look magical; they create an impression on the young minds and relax and stimulate adults.


In this age of short-term memories, it’s important to keep oral storytelling alive

Oral storytelling is telling a story through voice and gestures and can be in any form poems, songss, epic, rhymes, chants …. and also using various props masks, puppets or even musical instruments.


I had a chance to interact with writer Ben (Beret) Okri, 32, the London-based Nigerian poet and novelist few years back at the Jaipur Literature Festival. He says that he “sleeps” in his beret which has become part of his perosona but actually has a very respectable history and got nothing to do with image but gives him a comfortable framing of the sense of self.

Oral storytelling combines tradition with improvisation. It carries over the stories that we inherited with a slant of our times. It’s also important for memory and remembering. For the youngest winner of the Booker Prize, Ben, it was his mother’s style of reprimanding him as a child using metaphors and oblique references that helped him develop his craft.  Ben says that today we’ve all become people who only write our stories and have short-term memories.

Poets can say great and important things about the human condition, briefly, clearly and mysteriously.

Sometimes something happens in the world that is so horrible, you try to write but your hands are mute and your mind is shocked into stones.








They can infect our mind with questions, hold a strange mirror to what we do to ourselves, teach us to listen to the voices destroying us in our times.

#StoryTelling #StoryTeller