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The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to being confined to 4 walls of the home and work from home (WFH) now has become the new normal for many. This has disrupted our daily routine effecting our


“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal The COVID-19 crisis is an unprecedented one, shocking and shaking the world by a big unpleasant surprise. The global pandemic

Joking on Self

Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad, which as per the BARC data was one of the top 10 most advertised brands on television. The ad not only made Trivago one of the highest recall brand, but

Stop Hate for Profit

Facebook is not new to controversies. The brand which was started from a Harvard University dormitory in 2004 years, has come a long way. Image Courtesy: Wikipedia If in India, its biggest market, Facebook is currently in thick of an allegation for being biased towards the

Art of Storytelling

Everybody loves stories —stories that are informative, delightful, surprising and engaging. “It’s funny how people get curious when I tell them I am a storyteller. I have to show them my Twitter handle (@tweetsanup) and business card, which mention this credential. I can

Drones to the Rescue

As villages, cities across the country slowly open up after the lock-down because of the Covid-19 pandemic, it exposes the big holes in local supply chains and in how governments access people across dense urban clusters and remote village areas. Incidentally, as it often