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Social Dilemma

imageByAnup SharmaOctober 27, 2020
Ankhi Das, Public Policy Director, Facebook India and South Central Asia, at her office on March 3, 2014 in New Delhi, India. (courtesy TIME.com Priyanka Parashar—Mint/Getty Images) Facebook is not new to controversies. The brand which was started from a Harvard University

तू न थकेगा कभी, तू न रुकेगा कभी… More Please

imageByAnup SharmaOctober 11, 2020
तू न थकेगा कभी, तू न रुकेगा कभी, तू न मुड़ेगा कभी, कर शपथ, कर शपथ, कर शपथ, अग्निपथ अग्निपथ अग्निपथ। Legend Amitabh Bachchan turns a year older today and it brings me close memories of the only time I met him 11 years back. Like many fans it feels good to share the experience

Republic of Hate

imageByanupadminOctober 9, 2020
Republic of Hate: Stop Hate for Profit “We all are in the business of building brands and a strong brand is the foundation on which you build a strong business. And at the end of the day, as everybody would agree, the purpose of a strong and solid business is to contribute

@home

imageByAnup SharmaSeptember 10, 2020
The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to being confined to 4 walls of the home and work from home (WFH) now has become the new normal for many. This has disrupted our daily routine effecting our

ADvantage

imageByAnup SharmaSeptember 10, 2020
“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal The COVID-19 crisis is an unprecedented one, shocking and shaking the world by a big unpleasant surprise. The global pandemic

Joking on Self

imageByAnup SharmaSeptember 10, 2020
Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad, which as per the BARC data was one of the top 10 most advertised brands on television. The ad not only made Trivago one of the highest recall brand, but