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Joking on Self

Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad, which as per the BARC data was one of the top 10 most advertised brands on television. The ad not only made Trivago one of the highest recall brand, but


The Covid-19 pandemic has affected all across the world and like all social events – Sports leagues and competitions had been cancelled or postponed including the Euro 2020 football league – which will now be Euro 2021. But as few countries see a slow-down in the Covid-19

Going Viral

The role of communications becomes very critical during crisis.  With the world facing the unprecedent pandemic – Corona Virus (Covid 19), brands and corporates are scrambling to craft messages reacting to the changed reality while being senistive to the situation. Mexican


“The miracle isn’t that I finished. The miracle is that I had the courage to start.” —John Bingham, running speaker and writer Elisha Nochomovitz loves to run. But with Covid 19 pandemic effecting the whole world and staying indoors becoming norm, Elisha was struck at home.

Advertising in the Digital Age

Advertising (ads) is one of the most powerful and persuasive form of communication to create awareness, interest, desire and take action. Whether it be for a product or a service or a personality, advertisements have the power to create a behaviour change or a habit leading