Now when the whole world is looking with anguish at the news of Taliban taking over Afghanistan, it brings back memory from times shortly after the 9/11 attacks in the US in 2001. A high-level delegation, deputed by the…
Author: Anup Sharma
Storytelling in Digital Age
Everybody loves stories —stories that are informative, delightful, surprising and engaging. “It’s funny how people get curious when I tell them I am a storyteller. I have to show them my Twitter handle (@tweetsanup) and business card, which mention this…
Social Dilemma
Ankhi Das, Public Policy Director, Facebook India and South Central Asia, at her office on March 3, 2014 in New Delhi, India. (courtesy TIME.com Priyanka Parashar—Mint/Getty Images) Facebook is not new to controversies. The brand which was started from a…
तू न थकेगा कभी, तू न रुकेगा कभी… More Please
तू न थकेगा कभी, तू न रुकेगा कभी, तू न मुड़ेगा कभी, कर शपथ, कर शपथ, कर शपथ, अग्निपथ अग्निपथ अग्निपथ। Legend Amitabh Bachchan turns a year older today and it brings me close memories of the only time I met…
Political canvassing in the Digital (Covid) Times
With the outbreak of COVID-19 the upcoming elections (in Bihar and other states) are getting all set to go online using various digital platforms. This would also mean that in the post-COVID era, the political campaigns will also no longer…
@home
The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to being confined to 4 walls of the home and work from home (WFH) now has become the new normal for…
I am Sorry
First the act of scolding went viral and then the apology. Lisa Alexander, the CEO of San Francisco-based skincare company LAFACE apologized after a viral video caught her scolding a man for stenciling “Black Lives Matter” on his own property. In a…
“So many books, so little time.”
“So many books, so little time.” With the Covid-19 outbreak the whole world has changed. Compelled to stay indoors within the four walls, people are picking new hobbies or using their old interest to keep themselves positively occupied. From cooking, gardening,…
ADvantage
“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal The COVID-19 crisis is an unprecedented one, shocking and shaking the world by a big unpleasant surprise.…
Joking on Self
Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad, which as per the BARC data was one of the top 10 most advertised brands on television. The ad not…