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Social Dilemma

Ankhi Das, Public Policy Director, Facebook India and South Central Asia, at her office on March 3, 2014 in New Delhi, India. (courtesy Priyanka Parashar—Mint/Getty Images) Facebook is not new to controversies. The brand which was started from a Harvard University

तू न थकेगा कभी, तू न रुकेगा कभी… More Please

तू न थकेगा कभी, तू न रुकेगा कभी, तू न मुड़ेगा कभी, कर शपथ, कर शपथ, कर शपथ, अग्निपथ अग्निपथ अग्निपथ। Legend Amitabh Bachchan turns a year older today and it brings me close memories of the only time I met him 11 years back. Like many fans it feels good to share the experience


The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to being confined to 4 walls of the home and work from home (WFH) now has become the new normal for many. This has disrupted our daily routine effecting our

I am Sorry

First the act of scolding went viral and then the apology. Lisa Alexander, the CEO of San Francisco-based skincare company LAFACE apologized after a viral video caught her scolding a man for stenciling “Black Lives Matter” on his own property. In a statement earlier this

The Fake Ads

It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin The reputation of any brand is formed and shaped by the information available in the public domain. Information which could be directly from the company through their own


“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal The COVID-19 crisis is an unprecedented one, shocking and shaking the world by a big unpleasant surprise. The global pandemic

Joking on Self

Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad, which as per the BARC data was one of the top 10 most advertised brands on television. The ad not only made Trivago one of the highest recall brand, but

Bans & Protests

As the world unitedly fight the Covid-19 pandemic, there are other “fights” going on across the world. The India and China political relationship are at a high with clashes at the LAC in Ladakh region. Amid the deepening tensions, the Indian Government announced a ban on 106