Its a year away, but the high-pitched battle “cry” can be seen trending on social media. The hashtag war is on. Image Courtesy: The Quint The stage is being set for the political battle in West Bengal as the state gears…
Month: September 2020
Engagement for Purpose
Last week Prime Minister Narendra Modi posted a video in which he was seen #plogging- collecting waste on his morning beach walk. On 2nd Oct, PepsiCo India partnered with United Way India, to organise largest #Plog Run 2019 in Delhi-NCR.…
ThumbStoppers: The age of Snackable Content
When was the last time you checked your mobile screen? How much time did you spend on what you read uninterrupted before “bouncing off” to next? There is 67% chance that you will not read about the Coca-Cola insights or…
StoryTeller
Vergine Gulbenkian’s journey with storytelling began 28 years ago. Participating in the “Share your stories” workshop by Vergine Gulbenkian, the UK-based storyteller, at The British Council, I was exposed to traditional stories and how to explore different styles of storytelling…
I’m the Happiest Man
History was created again as Kenyan long-distance runner Eliud Kipchoge became the first person to run a marathon in less than two hours. As crowd of thousands cheered, Kipchoge completed the 26.2-mile challenge in 1 hour, 59 minutes and 40…
There is NO tomorrow
The theme of The Hindustan Times Leadership Series 2019 – Conversations for a Better Tomorrow The first day of the #HTLeadershipSummit had some of the biggest names and flag bearers from all spheres of life connect over some absorbing discussions.…
United in Colors
As the world struggles with the global health pandemic Covid 19, trying to live with the new normal of social distancing, tens of thousands of US citizens are taking to the streets. These men and women are out there to…
Going Viral
The role of communications becomes very critical during crisis. With the world facing the unprecedent pandemic – Corona Virus (Covid 19), brands and corporates are scrambling to craft messages reacting to the changed reality while being senistive to the situation.…
Speedaters of Storytelling
With Covid 19 pandemic spread we all are now grappling with a new way of life with the digital media being our lifeline. Today if someone asked when was the last time you moved your eye away from your mobile…
Electioneering in the Digital (Covid) Times
“THIS IS NOT AN ELECTION RALLY. THIS IS A VIRTUAL RALLY TO BOOST THE MORALE OF THE PUBLIC AGAINST THE COVID-19 PANDEMIC” : Amit Shah, senior BJP leader at the Bihar Jansamvad (virtual) rally. An election in the backdrop of pandemic…