With the outbreak of COVID-19 the upcoming elections (in Bihar and other states) are getting all set to go online using various digital platforms. This would also mean that in the post-COVID era, the political campaigns will also no longer…
Month: September 2020
@home
The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to being confined to 4 walls of the home and work from home (WFH) now has become the new normal for…
I am Sorry
First the act of scolding went viral and then the apology. Lisa Alexander, the CEO of San Francisco-based skincare company LAFACE apologized after a viral video caught her scolding a man for stenciling “Black Lives Matter” on his own property. In a…
“So many books, so little time.”
“So many books, so little time.” With the Covid-19 outbreak the whole world has changed. Compelled to stay indoors within the four walls, people are picking new hobbies or using their old interest to keep themselves positively occupied. From cooking, gardening,…
ADvantage
“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal The COVID-19 crisis is an unprecedented one, shocking and shaking the world by a big unpleasant surprise.…
Joking on Self
Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad, which as per the BARC data was one of the top 10 most advertised brands on television. The ad not…
Bans & Protests
As the world unitedly fight the Covid-19 pandemic, there are other “fights” going on across the world. The India and China political relationship are at a high with clashes at the LAC in Ladakh region. Amid the deepening tensions, the…
GOAL…
The Covid-19 pandemic has affected all across the world and like all social events – Sports leagues and competitions had been cancelled or postponed including the Euro 2020 football league – which will now be Euro 2021. But as few…
Drones to the Rescue
As villages, cities across the country slowly open up after the lock-down because of the Covid-19 pandemic, it exposes the big holes in local supply chains and in how governments access people across dense urban clusters and remote village areas.…
Communicating with the Communicator
The COVID-19 pandemic is changing the way we consume media and entertainment (M&E). As physical distancing norms and lockdown being enforced most of us confined to our homes, and now for most of us our social lives is dependent on…