Kya Aapne Kabhi Online Hotel Search Kiya Hai?
Remember the Trivago ad. Well anyone watching TV or going online (few years back) could not miss the super bombarded- Trivago ad. Featuring Abhinav Kumar the ad made Trivago one of the highest recall brand.
Had a chance to host Abhinav Kumar the Trivago ad guy. A fellow Bihari, Abhinav did his schooling from Ranchi and MBA from The University of Trento. The soft spoken Abhinav is a super fun guy and now has joined PayTm as VP Marketing.
When asked about the ads and how did he feel being the centre of countless jokes and memes because of his peculiar voice (relating to the telemarketing channels), Abhinav just smiled and said that while he was not the first choice to feature in the ad – but during a brainstorming session with the marketing manager he was asked to give a try. The focus group results featuring him gave much better results than any other model and rest is history.
The ad was so popular that many other brands ambushed and created spoof or pushed their products/services with similar ads.