Advertising in the Digital Age

Advertising (ads) is one of the most powerful and persuasive form of communication to create awareness, interest, desire and take…

Joking on Self

Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad,…

Bans & Protests

As the world unitedly fight the Covid-19 pandemic, there are other “fights” going on across the world. The India and…

What’s In A Name?

What’s In A Name?’ Spoken by Juliet, Act 2 Scene 2 “What’s in a name? That which we call a…

Stop Hate for Profit

More than 90 major corporates including Microsoft, Starbucks, Ford, Honda, Coca-Cola, Conagra have joined hands to pull advertising from Facebook,…

The Fake Ads

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin The…

Covid Change

As we now get used to the ‘new-normal’ living with the Covid-19 pandemic, till a vaccine is found, we see…

ADvantage

“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community…

Digital Lifeline

With Covid 19 pandemic spread we all are now grappling with a new way of life, being confined to our…

@home

The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to…

I am Sorry

Negating the Negative Forces : Crisis of Credibility First the act of scolding went viral and then the apology. Lisa Alexander,…

Drones to the Rescue

As villages, cities across the country slowly open up after the lock-down because of the Covid-19 pandemic, it exposes the…

GOAL…

The Covid-19 pandemic has affected all across the world and like all social events – Sports leagues and competitions had…